Marketing Services for SMEs, Charities & Social Enterprises
Roseberry Marketing helps you build your brand, share your story and connect with the people you care about. Every service includes a free one-hour scoping meeting at the start so that we can create a brief that is bespoke to you.
Auditing
This should be the first step in any major marketing endeavour. An audit provides invaluable insight to ensure your marketing and campaigns are grounded in robust research. It reviews your brand’s journey so far, scans the landscape for opportunities or threats, analyses your audience(s), and reflects on your internal culture, processes and resource.
Strategy
Essential for growing your business, a marketing strategy defines your target audience(s), brand positioning, products/services, key messaging and approach. A more detailed, operational marketing plan is then created to give you practical steps to promoting your organisation and achieving your business, charitable or social objectives.
Branding
Getting your branding right is vital, whether you’re just starting out or fully fledged. We’ll lead you through every step of the branding process to articulate your organisation’s values and personality through a logo and ‘visual language’. And, most importantly, we’ll guide you and your staff in how to use the brand and ensure it is consistent at every touchpoint.
Projects
You may already be sorted with your marketing strategy and brand, but need help with a specific project. Whether it’s managing a project end-to-end, writing a brief, co-ordinating social media, or supporting you with implementation, get in touch to see how we can help.
Training
From introducing the basics of branding to a group of start-ups, to exploring ways to promote your business on a budget, Roseberry Marketing can design a training session, programme or workshop to suit your needs.
Fundraising
As well as marketing support, we offer Trust & Foundation bid writing services, to help you achieve your fundraising goals and sustain the amazing work your frontline charity staff carry out.
We believe small organisations can achieve great things
Roseberry Topping is a humble sandstone hill in North Yorkshire standing only 320m tall, yet it is beautiful, iconic and loved by visitors far and wide. We think it serves as a perfect metaphor for organisations like yours. Your passion, values, agility and closeness to clients give you a genuine edge. We’ll help you use them to be strategic, creative and punch above your weight.
SMEs feel they could benefit from a marketing boost [source: Marketing Week]
Marketing Consultant
Lucinda Jeffery has 17 years' marketing experience spanning both the private and charity sector, agency and in-house. She set up Roseberry Marketing in 2017 and has worked with some amazing purpose-driven clients across Scotland on one-off projects and ongoing retainers.
She has a Chartered Institute of Marketing (CIM) Professional Diploma, an Experimental Psychology BSc and a Gastronomy MSc under her belt.
The majority of Roseberry Marketing’s clients are charities, social enterprises or SMEs, so Lucinda is adept at providing sound marketing advice within limited budget and resource parameters. She uses trusted associates to support her work when design or web expertise is required.
Lucinda Jeffery
Marketing Consultant
Projects
Some of our latest work with small businesses, charities and social enterprises.
Latest News
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Contact us to find out more about Roseberry Marketing's services. We're looking forward to hearing all about your project!
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